In this bachelor's thesis the properties of business models in the context of shared mobility were studied. Shared mobility means shared use of a mode of transport without the need of owning a vehicle. This subject is highly linked to the concept of sharing economy.

The concept of business models in literature is imprecise, although its essence is recognized in everyday life. In different studies its exact definition is altered based on the needs of said study. However, it is apparent that the definitions have a lot in common. The differences are largely based on how comprehensive the term is seen to be. Value creation and capture in addition to defining target groups and core activities of the organization are found to be the most prevalent attributes of business models.

The sharing economy means shared consumption of goods and services in customer networks. Development of smart devices, conscious consumerism and financial gains have expedited its progress especially in the last decades. Additionally, the challenges of urbanization have acted as a driver particularly for shared mobility. There is disagreement in literature about whether sharing services provided by companies are a part of the sharing economy. However, in the context of shared mobility company activities are included in the phenomenon and their function is pivotal for the services. The roles of companies differ depending on the type of service from actually creating and sustaining the service to maintaining the business platforms. Shared mobility is a diverse subject and the business models related to it vary in accordance with it. Also, the stages of services in their life cycle range from pilots to widely adopted services.

Many shared mobility services respond to the same needs as traditional transportation and the transit itself is very similar to conventional options. However, shared mobility can be seen to have some competitive edge. They typically provide a sufficient service at a lower cost than alternatives. Also, especially in innovative and emerging service models the value creation is based on efficient use of digital applications. These increase the convenience and speed of the service from the customers' point of view.