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A Market Research for Chinese Movies Export to North America

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A Market Research for Chinese Movies Export to North America

China has become the second largest movie market in the world. However, comparing to the domestic revenue of Chinese movies, the overseas revenue is not so desirable. In order to promote Chinese movies to go global, Chinese government are trying “Go Global Project”. With such a background, the thesis will explore the topic of Chinese movie export. The thesis mainly uses the quantitative research method to analyze the data. At first, related documents and statistics are prepared for the study. Meanwhile, the author read a vast amount of material to develop the theoretical frame to support further study. Afterwards, methodologies and theories can be applied in the empirical study and case study. The empirical study reveals the general situation in the industry. According to a series analysis, the thesis will give suggestions to improve and summarize in conclusion part. It is found in the study that different market signals affect film trade in different ways under cross-cultural background based on culture discount theories and cultural dimension theories. In response to issues found from thesis, the thesis comes up with practical suggestions at the end of the paper to obtain the significance of the thesis.

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