Rapport building in B2B sales interactions: the process and explananda

Rapport building in B2B sales interactions: the process and explananda

http://www.theseus.fi/handle/10024/809755

http://www.urn.fi/URN:NBN:fi-fe2023081697268

Rapport_building_in_B2B.pdf (Tammerfors yrkeshögskola - Theseus)

Artikel

Jokiniemi, Sini ; Halinen, Aino ; Pullins, Ellen Bolmans ; Hosoi, Kenichi ; Tampereen ammattikorkeakoulu ; Tampere University of Applied Sciences

Taylor & Francis 2023

Sparad:

Språk

engelska

Serie

Journal of personal selling and sales management

Ämnen

sales

qualitative research

business-to-business commerce

yritysviestintä

ISSN

0885-3134
1557-7813

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