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Kenyan health technology industry for Finnish health technology companies : Global Medical Consultants Oy

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Kenyan health technology industry for Finnish health technology companies : Global Medical Consultants Oy

This Bachelor’s thesis is authored for Global Service Finland Oy and specifically for their health-tech internationalization consulting spin-off; Global Medical Consultants Oy. Mainly a Business Consultation company, the company has sought to expand their business operations to include internationalization consulting services with a major focus on emerging markets in Africa and the Middle East with Finnish health technology companies as the main target of the whole process.

The purpose of this study was to gather information on the Kenyan Health technology equipment sector as a market for the Finnish Health Technology companies; to expound on the key market trends, potentials, best possible market entry procedures and requirements to give the best package possible for the company and in the end to the Technology companies seeking to venture into the Kenyan market.

The data for the thesis were collected through a series of interviews held in Kenya and Finland with industry stakeholders giving both a business perspective and the health sector perspective. Various publications and case studies made on different topics going around the same were also highly considered to come up with the best conclusion in regards to the topic in question. All this was in total regard to Global Service Finland Oy’s initial aspirations on the type of information they wanted to get out from this whole process.

As a major point to note, this thesis was mainly a continuation to a previous thesis authored by Joni Kotipelto for the above-mentioned company, and he sought to gather information on the Finnish Health Technology industry, and the aim was to construct a service model for all the emerging markets, none in specific.

By having a wholesome analysis of all the stakes to be involved, it was found that there is a pretty high potential in Kenya as a market with the complete focus on key market indicators like the willingness to invest in the end customers of the whole process, i.e., patients and also from general country profile on its future. Being a first of itself as a research topic here in Finland, the research has the potential of influencing positive investment opportunities for companies in Kenya and beyond.

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