Lu’an Hongbo Trade Co., Ltd. is a household appliance company with strong competition on its market in Lu’an City, Anhui Province, China. Although Lu’an Hongbo Trade Co., Ltd. is a successful company, they are still facing some marketing problems because of today’s intense business environment and company’s weaknesses. Therefore, it is time to make some adjustments to the marketing management strategy, and finally improve the company’s marketing performance and competitiveness.

Both quantitative and qualitative research methods were jointly used in this thesis process, which contributes to understanding the current market situation and the market statement. Based on the research results, marketing suggestions are given to the Lu’an Hongbo Trade Co., Ltd.

In conclusion, the SWOT analysis of the company is introduced. The marketing suggestions as the result of the thesis include managing marketing environment and information, marketing segmentation and targeting, managing marketing channels and managing the competitors. And two promotion plans are described. The fifth chapter of the thesis aims at conclusion the whole thesis process, it includes assessment of the thesis topic and research and assessment of company own work.