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The Online Market of Wheels and Tires in Russia

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The Online Market of Wheels and Tires in Russia

This thesis examines market situation of wheels and tires in Russia from 2014 until 2016. As the main type of cars were chosen passenger cars because they are used most.

As a case study was chosen the biggest online store “Mosautoshina” and the most popular feedback site “Yandex.Market”. These sites possess real customers’ feedbacks, their opinion about each item and rating.

To make right statistics for 2013 and 2014, I have used the work made by Discovery Research Group, which kindly shared information to the Internet. There we can find the leaders of the Russian market by size and amount of sales.

In addition, the official document accepted by Custom Union was used in order to make clear the laws about when to switch summer and winter tires and when they become unsuitable to use.

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