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Consumer awareness of plastic recycling in Jyväskylä

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Consumer awareness of plastic recycling in Jyväskylä

The objective of this study was to examine the consumer awareness of plastic recycling among the citizens in Jyväskylä. The survey was conducted based on the theory part, where the origin and history of plastics were described. The research was reported in two sections. First, previous literature and material was revieved, including sources such as books, previous studies and researches, news, articles and magazines. The second part was the phase when the empirical data was collected. That was conducted by a study based on interviews. The study was focused on 12 tenants of a chosen housing cooperative. The results of the study show that the awareness of plastic recycling varies among the consumers. Consumers do believe that plastic recycling would increase with more efficient and visible marketing. Currently, there is certain uncertainty among the consumers. That might be because of a lack of appropriate marketing tools or channels.

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