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« Traçabilité Vitinicole : Enjeux Marketing ou Sanitaire ». “Wine Traceability: Marketing or Sanitarian issue” : Dans quelle mesure la traçabilité du vin est-elle importante et pourquoi?

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« Traçabilité Vitinicole : Enjeux Marketing ou Sanitaire ». “Wine Traceability: Marketing or Sanitarian issue” : Dans quelle mesure la traçabilité du vin est-elle importante et pourquoi?

“Traceability”, is a neologism, which appeared around the 90’s. Ignored for a while, this phenomenon has recently been magnified with the different sanitarian crisis. Everything has begun with the “mad cow disease” that drove Europe into fear. Since then, Europe and other countries have reinforced the traceability of their products in order to give their customers a better quality and avoid sanitarian crisis. Since 2005, traceability became a key criteria for Europe by reinforcing its regulation. In that study, we will analyze the traceability on the wine industry in order to avoid counterfeit and bring to the customers quality products. Moreover, we will introduce all the different ways winemakers have been set up in order to have an efficient traceability. Indeed, sanitarian issues do not only concern food products but also wines and spirits.

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