The purpose of this Bachelor’s Thesis is to investigate how to measure and increase motivation, using as a case study Helsinki Rugby Club. Following a detailed review of literature, a survey was carried out to collect data to analyse the motivation factors within the club. We managed to answer if the Helsinki Rugby Club players are motivated intrinsically or extrinsically. Also, we have collected data to analyse the stage at which the players are now according to Abraham Maslow’s hierarchy of needs model.

The survey was published on 20th November 2020 on HRC Family Facebook page. The Questionnaire was republished again on the HRC Family Facebook page on 27th November. The Questionnaire was ended 10th of December. In total there was a response from 33 participants. The data was analysed using SPSS and Excel.

The results indicate that a majority of the players are Intrinsically motivated. They are motivated to participate in the sport because they want to have fun and they enjoy time spent with other teammates. Also, with respect to Maslow’s model, we have found out that players are currently at the Esteem need and Physiological need.

We recommend that Helsinki Rugby Club carry out individual meetings to create personalized training programs to boost the esteem needs. Then we want to incorporate fun into the team by organization of other sports, such as basketball, football, or athletics. Lastly, we recommend HRC redesigns the leadership style by appointing an informal leader to the pack and line.