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Cultural Dimensions in Business Life: ‎Hofstede’s Indices for Ghana

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Cultural Dimensions in Business Life: ‎Hofstede’s Indices for Ghana

Ghana has lately generated huge interest globally as a preferred destination for doing business in ‎Africa. However, like many African countries not much has been documented on business culture ‎in Ghana. Through the use of a questionnaire based on Hofstede’s elements of national culture, ‎the opinions of both indigenous and expatriate business executives in Ghana are ascertained in ‎order to synthesise and profile Ghana’s business culture. ‎

The theoretical section is mainly based on the findings of Geert Hofstede analysis and ex-‎perimentation which consists of the following concepts: power distance, individualism versus ‎collectivism, uncertainty avoidance, masculinity versus femininity and Confucian dynamism.‎

The results show that power distance is relatively big and management is not easily accessible in ‎the Ghanaian business culture. Ghanaians tend to be more collectivistic in nature and may not be ‎too keen on the uncertainty element.‎

Furthermore, as Ghanaians are identified to be more assertive in nature, the business culture could ‎be said to be a very masculine one and was also shown to be a long term oriented culture as far ‎as the Hofstede’s fifth element of culture is concerned.‎

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