Laurea’s P3P learning environment offers an entrepreneur with strong business experience and an open-minded attitude towards developing business an opportunity of sharing expertise and co-creating with the students innovations and solutions to a company’s actual business problems and development needs. The P3P model has been developed further from Laurea’s Peer to Peer (P2P) learning environment by students, entrepreneurs and lecturer-coaches during several development projects, and it has proved to motivate all actors to develop their competences. (Kuhmonen & Pöyry-Lassila 2015) In SMEs, there is a demand for developing especially sales and marketing skills and competences (Teknologiateollisuus 2014). The P3P cases have included the development of marketing and sales of SMEs in digital and investment service businesses.