It is vital for hotels to create and yield meaningful experiences, which could generate a wide range of benefits for hotel businesses such as tourists’ loyalty and positive reputation. The focus of this research paper is on discovery of which elements could contribute to tourists’ unforgettable experiences and indelible impressions at Cam Uyen Hotel in Da Lat  the commissioner of the thesis project. The thesis project aimed to suggest development of unforgettable experiences design framework, including necessary segments in memorable experiences design and a model of memorable experiences design dimensions in the hotel field. With a view to reaching this goal, a good understanding was created with several theories of extraordinary experiences concepts and meaningful design phases that facilitated the basis for qualitative research. Additionally, a qualitative research was conducted, which involved theme interviews and content analysis of experiences and knowledge of participants who stayed in the hotel. To be specific, a qualitative research revealed higher demands of today’s tourists to pre- and post-stay at the hotel as well as the high criteria to design the experiences for the hotel. Furthermore, five dimensions triggered their memorable experiences at the hotel; and all engaged their feelings and senses, namely quality of facilities and services in the hotel, delighters, design of the hotel, environment in the destination and external dimensions. Besides, the content analysis presented their revisit intention and satisfaction to the hotel, which was considered not only opportunities but challenges as well for the hotel due to some customer churns to its competitors in Da Lat market. Due to the higher tourists’ needs and wants nowadays and the hotel’s desire in delivery of better experiences for its tourists, it is necessary for the hotel to design meaningful experiences in order to gain successes in tourists’ satisfaction, loyalty and positive advocacy.