This study covers the feasibility of a business idea – a Vietnamese café in the city of Barcelona, Spain. The study is the preliminary of a business plan. Therefore, it aims to discover the environment surrounding the café in Barcelona, Spain.

The study employs descriptive approach, using both quantitative and qualitative methods. The data collection includes both primary and secondary data. The primary data is collected through focus group, interviews and questionnaire. The secondary data is retrieved from books, articles and reports.

The study evaluates the business idea, using a feasibility analysis. Four different aspects of a business idea are analyzed: product and service feasibility; industry and market feasibility; organizational feasibility; financial feasibility. Different tools are used to deliver the results such as PESTLE, Porter’s Five Forces, financial and resources theory.

The key results include customer perception of Vietnamese coffee, market situation and regulations related to a café business and estimated finance for the business. In conclusion, the Vietnamese café is a feasible idea. On the way to recovering from the economic crisis, Barcelona is a promising market. Furthermore, the target group is also open toward Vietnamese coffee beverages. The business is financially feasible, thanks to the support of a micro bank loan. Regardless, it is not possible to open a café in the designated area due to urban planning limitations.

Despite a well-structured design, the research external validity is low. The reason behind is the small sample size. Hence, a part of the research cannot be generalized. Further research of product feasibility is suggested.