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Pieksämäen kaupungin imagon muodostuminen

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Pieksämäen kaupungin imagon muodostuminen

The aim of this final year paper was to find out what services ITC-companies located in the capital area require in order to move to the Pieksämäki area. Also, the aim was to dicover how eager the companies are to move, and how well they kow this particular area. The study was conducted in a form of a questionnaire. The questionnaires were sent to 150 ITC-companies of which 21 companies responded. The turnover of the 21 companies varied from 150 euros to 226 million euros per year and they employed from 1 to 130 persons. The main motivation for the company´s current location was based on the near availability of the market and the collaborating companies. Seven companies were willing to move. If a company decides to move to a new area, supporting services together with good data communications should be available. Also, traffic communications to the central city of the province and to Helsinki were emphasized. The primary public services such as health-care, children´s school opportunities, and daycare were regarded as the most important issues. Daily consumer goods and specialized shops were also an important factor. Generally, the Pieksämäki area was known to be a junction area, which is located in southern Savo. However, tourist attractions of this area were not well-known. The image of Pieksämäki was mainly based on media. Personal experiences had influenced a third of the respondents. One quarter had created their images through someone else´s description.

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