This thesis was aimed to result in a quality canoeing product for the tourism organization 7 Bridges Archipelago. The motive for the product extension was based on the geographical potential and customer demands in the Western coastal region of Finland. Therefore 7 Bridges Archipelago acted as the commissioning party for this thesis, as the organization will be provided with a completely developed tour package for canoeing.

This was a practice-based thesis. The first section of this work analyzed the current situation of canoeing tourism, based on existing resources. The introduction to the theoretical framework and step for product development was presented in the later following case study. The theoretical part presented the different layers of tourism and their significance in the development process. Furthermore the stages of the product development process were explained in detail to provide a base for the development of canoeing product in the future.

The case study introduced the tourism organization 7 Bridges Archipelago and the Ostrobothnia region as the location of the canoeing tour, before developing the actual product. In this section, detailed description of the product development process was provided on the foundation of theoretical framework. This provided the final canoeing tour package for 7 Bridges Archipelago which is meeting its customer demands.