Brand equity & advertising : advertising's role in building strong brands
Finna-arvio
Brand equity & advertising : advertising's role in building strong brands
Tallennettuna:
| Muut nimekkeet |
Brand equity and advertising |
|---|---|
| Ulkoasu |
1 online resource (391 p.) |
| Kieli |
englanti |
| Huomautukset |
Description based upon print version of record. |
| Julkaisija |
Hillsdale, N.J. : New York ; London :
Lawrence Erlbaum Associates,
1993.
|
| Sarja | Advertising and consumer psychology |
| Luokitus | |
| Dewey-luokitus |
659.1 |
| Aiheet | |
| Lisätiedot | edited by David A. Aaker, Alexander L. Biel |
| Muu ilmiasu |
1-138-15052-5 0-8058-1284-9 |
| Bibliografia |
Includes bibliographical references and indexes. |
| ISBN |
1-317-75982-6 1-317-75983-4 1-315-79953-7 |
| DOI | 10.4324/9781315799537 |
| Standarditunnukset |
doi 10.4324/9781315799537 |