Business-to business brand management : theory, research and executive case study exercises
Finna-recension
Business-to business brand management : theory, research and executive case study exercises
Sparad:
| Fysisk beskrivning |
xi, 489 sivua : kuvitettu |
|---|---|
| Språk |
engelska |
| Utgivare |
[Bingley, Eng.] :
Emerald JAI,
2009.
|
| Serie | Advances in business marketing & purchasing, v. 15. |
| Klassifikation | |
| Ämnen | |
| Mer information | edited by Mark S. Glynn, Arch G. Woodside |
| Bibliografi |
Includes bibliographic references. |
| ISBN |
9781848556706 |