Business-to business brand management : theory, research and executive case study exercises
Finna-arvio
Business-to business brand management : theory, research and executive case study exercises
Tallennettuna:
| Ulkoasu |
xi, 489 sivua : kuvitettu |
|---|---|
| Kieli |
englanti |
| Julkaisija |
[Bingley, Eng.] :
Emerald JAI,
2009.
|
| Sarja | Advances in business marketing & purchasing, v. 15. |
| Luokitus | |
| Aiheet | |
| Lisätiedot | edited by Mark S. Glynn, Arch G. Woodside |
| Bibliografia |
Includes bibliographic references. |
| ISBN |
9781848556706 |