The goal of the wood products wholesaler is to provide solutions to wood construction customers. Alongside traditional products, efforts should be made to build a wider range of products for customers and even provide customized products.

Purpose of the thesis was research possibilities of vertical integration for a wholesaler in wood products market. In addition, selected product groups and their productization with possible were studied in more detail. An extensive industry analysis clarifying the current situation was performed for the wholesaler of the research subject.

The empirical part of study consists of the analysis of the sales statistics of the research target company for the selected product groups and the general statistics of the construction industry. Sales statistics have been used to determine the current proportion between sales and the total market potential use of wood products. General statistics of construction industry have been used to outline the future trends of domestic wood construction.

The result of the study was an estimate of the domestic demand of the selected product groups as well as a reflection on the possibilities of vertical integration by each product groups. In connection with the processing of productization, the possibilities of develop a product and company brand were also raised.