Customer information can be used to tailor products, services and consumption experiences to fit the specific needs and tastes of customers. Website personalization allows changing radically the attitude of a website for each visitor.

By personalizing content on the website, it can offer the best solution for each user or client. There is no single solution, which works for everyone in ecommerce sphere anymore. Personalization takes care of everyone’s individual needs.

This study is aimed to look into online personalization, its abilities and potential.

In this research, solution by Frosmo has been used to carry out experiments on top of data, received from e-commerce websites of three different natures: a travel company, a wrist watches shop and a network of stores selling consumer electronics.

I will analyze if there is any relation to the placement of personalized content and if yes, does it work the same way for different websites.

As outcome, I proved that personalization for ecommerce websites is a profitable way of inversing resources nowadays and that personalized content has more chances to attract users.