Global brand integrity management : how to protect your product in today's competitive environment
Finna-arvio
Global brand integrity management : how to protect your product in today's competitive environment
Tallennettuna:
| Ulkoasu |
Table of contents also issued online xv, 309 sivua : kuvitettu ; 24 cm |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Huomautukset |
Includes index. |
| Julkaisija |
New York :
McGraw-Hill,
cop. 2008.
|
| Luokitus | |
| Aiheet | |
| Lisätiedot | Richard S. Post and Penelope N. Post |
| ISBN |
978-0-07-149444-1 hardcover : alkaline. paper 0-07-149444-8 |
| Kontrolloimaton nimeke |
How to protect your product in today's competitive environment |