Advertising and promotion : an integrated marketing communications perspective
Finna-arvio
Advertising and promotion : an integrated marketing communications perspective
Tallennettuna:
| Ulkoasu |
xxxi, 759, noin 70 sivua : kuvitettu |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
New York, NY :
McGraw Hill LLC,
2024.
|
| Aiheet | |
| Lisätiedot | George E. Belch & Michael A. Belch |
| Online version |
Belch, George E. (George Edward), 1951- Advertising and promotion Thirteenth edition. New York, NY : McGraw Hill LLC, [2024] 9781266856136 |
| Bibliografia |
Includes bibliographical references and index. |
| ISBN |
978-1-266-09060-8 pehmeäkantinen |