Strategic market management
Finna-arvio
Strategic market management
Tallennettuna:
Ulkoasu |
ix, 380 sivua : kuvitettu ; 24 cm |
---|---|
Kieli |
englanti |
Alkuteoksen kieli |
englanti |
Julkaisija |
Hoboken, NJ :
John Wiley & Sons, Inc,
[2018]
|
Aiheet | |
Lisätiedot | by David A. Aaker, Vice-Chairman, Prophet, Professor Emeritus, University of California, Berkeley, Christine Moorman, T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University |
Online version |
Aaker, David A. Strategic market management. Eleventh edition. Hoboken, NJ : John Wiley & Sons, Inc., 2018 9781119392224 |
Bibliografia |
Includes bibliographical references and index. |
ISBN |
9781119441434 paperback 1119441439 paperback |