Meta-analysis in marketing : generalization of response models
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Meta-analysis in marketing : generalization of response models
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| Physical Description |
xiv, 121 sivua |
|---|---|
| Language |
English |
| Publisher |
Lexington MA :
Lexington Books,
1986.
|
| Classification | |
| Subjects | |
| Additional Information | John U. Farley, Donald R. Lehmann |
| ISBN |
0-669-14039-2 |