Communicating positioning through packaging : the role of packaging design in communicating positioning strategy to consumers
Communicating positioning through packaging : the role of packaging design in communicating positioning strategy to consumers
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| Genre | |
|---|---|
| Physical Description |
109 sivua |
| Language |
English |
| Language of Original Work |
English |
| Language of Abstract |
Finnish |
| Dissertation Note | Pro gradu -tutkielma : Turun yliopiston kauppakorkeakoulu, markkinoinnin ja kansainvälisen liiketoiminnan laitos, 2018 |
| Subjects | |
| Production |
Turku, 2018
Turku, 2018Search as topic |
| Additional Information | Jaakko Hietarinta |