Accountable marketing : the economics of data-driven marketing
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Accountable marketing : the economics of data-driven marketing
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| Physical Description |
xxv, 336 sivua : kuvitettu ; 24 cm + 1 CD-ROM (4 3/4 in.) |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
[Chicago, Ill.] : New York, NY :
AMA ; Thomson,
cop. 2004.
|
| Classification | |
| Subjects | |
| Additional Information | by Peter J. Rosenwald |
| ISBN |
0324304684 Text 0324304692 Data CD 0324203594 package |