Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
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| Physical Description |
Myös verkkoaineistona ISBN 978-952-232-050-6 (PDF) vi, 208 s. : kuvitettu ; 25 cm Även i nätversion ISBN 978-952-232- 050-6 (PDF) |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Helsinki :
Hanken School of Economics : distributor: Library, Hanken School of Economics,
2009
|
| Dissertation Note | Väitöskirja Helsingfors : Svenska handelshögskolan |
| Series | Ekonomi och samhälle, ISSN 0424-7256; nr 203. |
| Classification | |
| Subjects | |
| Manufacturer | (Helsinki : Edita Prima) |
| Additional Information | Suvi Nenonen |
| ISBN |
978-952-232-049-0 pehmeäkantinen |