The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity
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The brand IDEA : managing nonprofit brands with integrity, democracy, and affinity
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| Physical Description |
Julkaistu myös verkkoaineistona xviii, 214 pages ; 24 cm |
|---|---|
| Language |
English |
| Publisher |
San Francisco :
Jossey Bass,
cop. 2014.
|
| Classification | |
| Subjects | |
| Additional Information | Nathalie Laidler-Kylander and Julia Shepard Stenzel ; foreword by Christopher Stone, president, Open Society Foundations |
| Verkkoaineisto |
9781118573303 9781118573402 |
| Bibliography |
Includes bibliographical references (pages 179-187) and index. |
| ISBN |
9781118555835 hardback 111855583X hardback |