Contemporary thoughts on corporate branding and corporate identity management
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Contemporary thoughts on corporate branding and corporate identity management
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Physical Description |
xii, 230 s |
---|---|
Language |
English |
Publisher |
New York :
Palgrave Macmillan,
2008.
|
Classification | |
Subjects | |
Additional Information | [ed. by] T.C. Melewar, Elif Karaosmanoglu |
ISBN |
0230543146 alkaline. paper 978-0-230-54314-0 sidottu |