In this Bachelor’s thesis my aim was to study how to renew a corporate image. In the project the client was the Association of Logistics and Purchasing.

In theory part the strategy of the Associaton of Logistics is explained. I analyzed graphic identities of companies in the field of logistics. I also analyzed the current cor-porate image of the Association of Logistics and Purchasing. In the project part of this thesis I designed an update for an Association of Logistics and Purchasings visual look which reflects their strategy. Design was based on the analyzes. I chose the print houses with the best offers and delivered the complete renewed graphic identity for the association. There have been used existing theories of graphic design to build the new visual image.

The project part consists of renewed typography, colors and forms, which incarnate as print products, business cards and letters. There is also a guide how to use the updated corporate image. It’s important that all the workers of the association have a possibility to use the updated corporate image properly.

Analyzing corporate images of different companies produced a lot of valuable informa-tion, which was useful in the project part. I prefer the new corporate image to the old one. The new one is more clear and homogenous. The renewed corporate image re-flects the strategies of the Association of Logistics and Purchasings, as it should.