This final year paper was commissioned by the RTG Ready To Go Travel Agency Kajaani. The targets of this thesis were to find out what kind of tourism products German tourists are interested in and how the currently offered products would become more attractive. This thesis solves, in which stage of lifespan the German tourism is at the moment and the segment size of the German tourism. The most important facts were to clarify the developing targets and quality of the tourism products in the region.

This theme interview survey was carried out in autumn 2010 by interviewing tourism actors who have experiences with German tourists in Kainuu region. The final results and conclusions are based on ten interviews which represent travel agency services, nature based program services, accommodation, Kainuu’s international marketing and info-services.

The results show that Kainuu offers great, various and high-quality products, but weak accessibility is the biggest difficulty to develop the region. The results are hoped to serve the commissioner of this study as well as all other tourism actors in Kainuu.