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Navigoiden haudalle : Selvitys mobiilisovelluksen kaupallisista mahdollisuuksista

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Navigoiden haudalle : Selvitys mobiilisovelluksen kaupallisista mahdollisuuksista

The main objective of this bachelor’s thesis was to examine which prerequisites should be taken into account when building a mobile application, which would people find certain graves. Subsidiary objectives concentrated on finding out what kind of application would be profitable and would best serve customers. This thesis focused on the challenges and possibilities of launching a commercial application. The thesis was made for Pardco Group Oy. The theory part of this study is based on the digitalisation of services, earning models in the digital business and productization. After these, the study introduced the situation of congregations and cemeteries and the virtual programs related to them. The study is qualitative. The researched material was gathered by using theme interviews and analyzed by using content analysis. Legal documents were also gathered for the study. Six persons were interviewed. The research report was written in the beginning of 2015. According to the study, it is possible to develop a mobile application for finding the locations of graves. For the final application, several ideas and potential solutions collected. Most likely the final decision on building the application will be taken by the highest executives of the church but there should be no obstacles, which could not be solved. The final application will be free to use but it will offer chargeable physical and digital services. The best solution for the application would be to cooperate with the congregations to link the application to the cemetery register.

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