Services marketing : integrating customer focus across the firm
Finna-recension
Services marketing : integrating customer focus across the firm
Sparad:
Fysisk beskrivning |
xxvii, 708 sivua : kuvitettu, karttoja ; 27 cm |
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Språk |
engelska |
Utgivare |
Boston :
McGraw-Hill/Irwin,
cop. 2006.
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Klassifikation | |
Ämnen | |
Mer information | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
ISBN |
0-07-124496-4 international ed |