The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
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The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives
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| Physical Description |
x, 262 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
First published under the title: Marketing plans with a winning edge, 1996. |
| Publisher |
London :
Financial Times/Prentice Hall,
2000.
|
| Classification | |
| Subjects | |
| Additional Information | Angela Hatton |
| ISBN |
0-273-64932-9 paperback |