Experiential marketing : a practical guide to interactive brand experiences
Finna-arvio
Experiential marketing : a practical guide to interactive brand experiences
Tallennettuna:
Ulkoasu |
vi, 264 p. : ill. ; 25 cm |
---|---|
Kieli |
englanti |
Julkaisija |
London ; Philadelphia :
Kogan Page,
2009.
|
Luokitus | |
Aiheet | |
Lisätiedot | Shaz Smilansky |
Bibliografia |
Includes bibliographical references (p. [258]-259) and index. |
ISBN |
978-0-7494-5275-9 0-7494-5275-7 |