Services marketing : integrating customer focus across the firm
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Services marketing : integrating customer focus across the firm
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Other Titles |
Integrating customer focus across the firm |
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Physical Description |
xvii, 538 sivua : kuvitettu ; 27 cm |
Language |
English |
Publisher |
London :
McGraw-Hill Education,
[2016]
|
Classification | |
Subjects | |
Additional Information | Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
Bibliography |
Sisältää bibliografisia lähdeviitteitä ja hakemiston. |
ISBN |
978-0-0771-6931-2 nidottu 0-0771-6931-X nidottu |
Standard Codes |
EAN 9780077169312 |
Creator/Contributor Characteristics |
yhdysvaltalaiset |