Marketing communications : a brand narrative approach
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Marketing communications : a brand narrative approach
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| Physical Description |
xxii, 584 sivua : kuvitettu ; 25 cm |
|---|---|
| Language |
English |
| Publisher |
Chichester. :
Wiley,
2010.
|
| Classification | |
| Dewey Classification |
658.8/02 658.8 |
| Subjects | |
| Additional Information | Micael Dahlén, Fredrik Lange, Terry Smith |
| Bibliography |
Includes bibliographical references and index. |
| ISBN |
978-0-470-31992-5 pehmeäkantinen |