The way brands work : consumers' understanding of the creation and usage of brands
The way brands work : consumers' understanding of the creation and usage of brands
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| Genre | |
|---|---|
| Physical Description |
1 verkkoaineisto (245 sivua) kuvitettu |
| Language |
English |
| Language of Original Work |
English |
| Language of Abstract |
English |
| Publisher |
Lund :
Lund University,
2009.
|
| Dissertation Note | Väitöskirja : Lunds universitet, 2009 |
| Series | Lund studies in economics and management, ISSN 0284-5075; 114. |
| Classification | |
| Subjects | |
| Additional Information | Jon Bertilsson |
| Painettu |
91-85113-40-9 978-91-85113-40-8 |
| Access | Aineisto on vapaasti saatavissa |