Measuring consumer brand engagement on social media with annoyance as a moderator
Measuring consumer brand engagement on social media with annoyance as a moderator
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| Physical Description |
1 verkkoaineisto (53 sivua) |
|---|---|
| Language |
English |
| Dissertation Note | Pro gradu -tutkielma : Jyväskylän yliopisto, Taloustieteet, markkinointi |
| Subjects | |
| Production |
Jyväskylä, 2017
Jyväskylä, 2017Search as topic |
| Additional Information | Tuomo Tanttu |
| Access | Aineisto on vapaasti saatavissa |