The way brands work : consumers' understanding of the creation and usage of brands
The way brands work : consumers' understanding of the creation and usage of brands
Saved in:
Genre | |
---|---|
Physical Description |
245 sivua : kuvitettu ; 22 cm Julkaistu myös verkkoaineistona |
Language |
English |
Language of Original Work |
English |
Publisher |
Lund :
Lund Business Press,
2009.
|
Dissertation Note | Väitöskirja : Lunds universitet, 2009 |
Series | Lund studies in economics and management, ISSN 0284-5075; 114. |
Classification | |
Subjects | |
Additional Information | Jon Bertilsson |
ISBN |
91-85113-40-9 pehmeäkantinen 978-91-85113-40-8 pehmeäkantinen |