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APA Citation

Lele, M. M., & Seth, J. N. (1991). The customer is key: Gaining an unbeatable advantage through customer satisfaction. Wiley.

Chicago Style Citation

Lele, Milind M., and Jagdish N. Seth. The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction. New York: Wiley, 1991.

MLA Citation

Lele, Milind M., and Jagdish N. Seth. The Customer Is Key: Gaining an Unbeatable Advantage Through Customer Satisfaction. Wiley, 1991.

Harvard Style Citation

Lele, M. M. & Seth, J. N. 1991. The customer is key: Gaining an unbeatable advantage through customer satisfaction. New York: Wiley.

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