Services marketing : integrating customer focus across the firm
Finna rating
Services marketing : integrating customer focus across the firm
Saved in:
| Physical Description |
xxvii, 708 sivua : kuvitettu, map ; 27 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Boston :
McGraw-Hill/Irwin,
cop. 2006.
|
| Classification | |
| Subjects | |
| Additional Information | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| ISBN |
0-07-124496-4 international ed |