Mobile marketing : achieving competitive advantage through wireless technology
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Mobile marketing : achieving competitive advantage through wireless technology
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| Physical Description |
x, 237 pages : ill |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Oxford :
Elsevier Butterworth-Heinemann,
2006.
|
| Classification | |
| Subjects | |
| Additional Information | Alex Michael and Ben Salter |
| ISBN |
0-7506-6747-8 978-0-7506-6747-0 |