H2H marketing : case studies on human-to-human marketing
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H2H marketing : case studies on human-to-human marketing
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| Genre | |
|---|---|
| Physical Description |
1 verkkoaineisto (222 sivua) |
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Cham :
Springer,
2023.
|
| Series | Springer business cases |
| Subjects | |
| Additional Information | Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas, editors |
| Print version |
Kotler, Philip H2H Marketing Cham : Springer International Publishing AG,c2023 9783031223921 |
| ISBN |
9783031223938 verkkoaineisto |
| DOI | 10.1007/978-3-031-22393-8 |
| Access | Käytettävissä lisenssin hankkineissa organisaatioissa |
| Terms of use | VLeBooks:
Haaga-Helia ammattikorkeakoulun lisenssi
|
| Source of Acquisition |
VLeBooks |
| Standard Codes |
doi 10.1007/978-3-031-22393-8 |