Consumer behavior : building marketing strategy
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Consumer behavior : building marketing strategy
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| Physical Description |
xxiii, 824 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Revised edition of the authors' Consumer behavior, [2020] Includes index. |
| Publisher |
New York, NY :
McGraw Hill LLC,
2024.
|
| Subjects | |
| Additional Information | David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins |
| Online version |
Mothersbaugh, David L. Consumer behavior 15. New York, NY : McGraw Hill LLC, [2024] 9781266827174 |
| ISBN |
978-1-266-11476-2 pehmeäkantinen |