Integrated advertising, promotion and marketing communications
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Integrated advertising, promotion and marketing communications
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| Physical Description |
508 sivua : kuvitettu ; 28 cm |
|---|---|
| Language |
English |
| Publisher |
Harlow, England :
Pearson,
[2018]
|
| Subjects | |
| Additional Information | Kenneth E. Clow, Donald E. Baack |
| Bibliography |
Includes bibliographical references and indexes. |
| ISBN |
978-1-292-22269-1 pehmeäkantinen 1-292-22269-7 pehmeäkantinen |