Strategic advertising management
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Strategic advertising management
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| Physical Description |
xxiii, 389 sivua, [20] kuvasivua : kuvitettu ; 25 cm |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Previous ed.: 2009. |
| Publisher |
Oxford :
Oxford University Press,
cop. 2012.
|
| Classification | |
| Subjects | |
| Additional Information | Larry Percy, Richard Rosenbaum-Elliott |
| Bibliography |
Includes bibliographical references and index. |
| ISBN |
978-0-19-960558-3 nidottu 0199605580 |