Services marketing : people, technology, strategy
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Services marketing : people, technology, strategy
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Physical Description |
xx, 648 s. : ill., tab |
---|---|
Language |
English |
Language of Original Work |
English |
Item Description |
Pearson international edition. |
Publisher |
Upper Saddle River, N.J :
Pearson/Prentice Hall,
cop. 2007.
|
Classification | |
Subjects | |
Additional Information | Christopher Lovelock, Jochen Wirtz |
Bibliography |
Includes bibliographical references and index. |
ISBN |
0-13-205676-3 häftad International ed 978-0-13-205676-2 nidottu 0-13-187552-3 alkaline paper 0-13-187552-3 sidottu 9780131875524 sidottu |
Uncontrolled Title |
People, technology, strategy |