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An increasing phenomenon in contemporary cities is to work in multiple places, such as home, offices, and coffee shops, while simultaneously using ICT devices and networks. However, little attention has been paid to the new socio-spatial demands facing city services. This phenomenon has been empirically studied through a comparative case study in the city centre of Helsinki, Finland, by conducting observations of one public library (Library 10) and one coffee shop (Café Köket), as well as semi-structured interviews with the multi-local workers and managers of the two places. This comparative case study shows that multi-local workers with different profiles (age, level of education, contract of employment) and varied socio-spatial working practices use the library and coffee shop for several working purposes, such as individual or collective informal offices, or as temporary workplaces of a larger city network with urban ambiance. Thus, discussion of this phenomenon has shifted to a re-conceptualizing of the third place as well as future visioning of the business model of coffee shops and service concepts of libraries. The results might be useful to managers, architects, planners and policy makers when developing the network of facilities within the cities as well as the multi- functionality of urban spaces.
Nowadays, economy is more and more developing. In consequence, startups have become a trend. Nonetheless, starting an own business is not an easy task, and become an entrepreneur also require many skills. Planning a business plan is a vital process. The number of Vietnamese people and Asian people is now increasing in the Finnish society. Therefore, opening a Vietnamese coffee shop is the extraordinarily step that will help not only the author approach the economy evolution but also for the the Asian culture integrate into the Finnish community. The purpose of this Bachelor’s thesis is to develop a business plan to establish a Vietnamese coffee shop in Helsinki. This thesis discusses the following things introduces the tea and coffee culture in particular in Vietnam and in general in Asia, provides a detailed insight into the coffee consumption of Finnish people. The aim of this plan is to guarantee that all aspects are clear, outline the strategies, and also point out some weakness and risks that the coffee shop may encounter when it starts. Almost all the figures in this thesis were released by the author. At the time this study was undertaken, it could not cover the Finland economy. The price on the menu are not fixed and they depend on the changes of market. In general, the outcome of the study is the first step in the process of starting a business: define business, products and services and operate procedures and competition.
This subject of this thesis project is the author’s business plan for opening a themed book coffee shop in Helsinki and involved discovering how a new graduate is going to establish a start-up company in the food and beverage field. The study addresses how a business is run as a start-up company and discuss several difficulties of becoming an entrepreneur in Finland. The theoretical framework of this thesis discusses issues regarding entrepreneurship, the setting up of a company and how this should be documented. The objective of the study was to produce a feasible business plan for a coffee shop in Helsinki and to help people get a closer look at the step-by-step procedure of how this can be achieved. The empirical research involved investigating the Finns’ habits of consuming coffee and other popular beverages in order for the author to design the menu of the coffee shop. Market research and observation of how coffee shops in Helsinki are doing in terms of their success in maintaining and strengthening their brand were also utilized to draw up a detailed business plan. The thesis project utilized and qualitative research methods. By interviewing 3 the coffee shop owners and customers about their interest in buying coffee in Helsinki, details concerning the potential market could be gauged and some of the pitfalls likely to face a new graduate when opening a coffee house could be determined. The thesis has brought a clearer insight on how to run a coffee business in the Helsinki region as well as given a detail business plan for the startup step by step.
Finland is considered as one of the potential markets for specialty coffee industry with the high amount of coffee consumption. The aim of this research is developing a business plan for existing business – Papu Cafe in the center of Helsinki, Finland. In this research, the author focuses on investigating the entrepreneurship and coffee industry in Finland, the characteristics of coffee drinking trends. Besides, it is essential to understand the purpose of conducting a business plan for existing business. This process is sensible for looking backward, monitoring whether the current performance is effective and ensuring achieve the target segment. Especially with enterprise has the ability to build the future strategies; business-planning tasks help it to grow the next level. In the practice part, the author evaluates the past and current performance and strategies of her coffee shop since opening. From that, the future business plan is developed in order to achieve the business objectives, which are evaluating the past performance and examining whether it is possible to launch the e-commerce system.
This thesis was written to develop a business plan for Jenky's Café to transition from a part-time operation to a full-time, brick and mortar café. It aimed to determine what business structure best suited the business, what the business plan should include, what marketing strategies are best and whether the plan is viable. The primary method used was action-based research with a mixed-method questionnaire also used. Action-based research is a method of learning via implementation, this was done by creating the business plan, evaluating and then revising based on said evaluation. The changes were evaluated in the conclusion. The mixed-method survey was used to gather customer data, which informed the content of the business plan. The survey gathered information on consumer demographics, their views on other cafés, product interest and communication styles. The theoretical review consisted of a comparative overview of business structures in Finland, elements of business plans, marketing strategies and market research. Which were used to create the business plan. The business plan structure which best suited Jenky’s Café included: Executive Summary, Objectives, Start-Up Summary, Products/Services, Market Analysis, Competitor Analysis, Marking Strategy, Sales Forecasts, Financial Plan and Risk Analysis. These were based on the theoretical review and the business plan of a successful café. It was concluded that the business would remain under sole ownership, but would shift to a sole tradership, allowing the café to hire staff. The thesis also concluded that the best marketing strategy was a client-centered strategy focused on the 4 Cs: Customer Solutions, Cost, Convenience, and Communication. Finally, the thesis determined that the business plan is viable, with the financial projections showing 4-6% growth over a 3-year period and sales/customer growth of 5-7% Over the course of the process, and in keeping with the action-based research, the business plan underwent several shifts and changes. These were mainly to simplify the finished plan and reduce redundancy.
The thesis aimed to find out a suitable marketing strategy and making a marketing plan for setting up an own coffee shop in Shanghai, China. Coffee was one of the most popular drinks in the world and coffee has been accepted by more and more Chinese people. Coffee industry was well-received choice for the entrepreneurs to start up their own business in China. Marketing strategy played an important role in the intense market competition. A successful marketing strategy could help the coffee company seize more market share. The topic was mainly divided to two parts. In the first part, the author used Starbucks as a case study. Starbucks excellent marketing strategy was analyzed to seek some inspiration and provide reference for the own coffee shop. Another part was a marketing plan for the author’s own coffee shop. Compared with Starbucks, the author used good strategies that were similar to Starbucks’s marketing strategy. In different aspects, the author made unique strategies for the own coffee shop according to a specific situation. Literature review, present press, theoretical framework and practical analysis were the main methods to complete the thesis. As a result of the thesis, the author succeeded in working out a marketing plan, which was beneficial for establishing an own coffee shop in Shanghai, China in the future. At the same time, the thesis also provided some useful suggestions for coffee companies or coffee brands in China.
This thesis is aimed to assist AT Company in its venture of running a European style coffee shop in Ho Chi Minh City. Hence, based on an analysis of the potential of the Vietnamese coffee industry with a focus on the Ho Chi Minh City market, its creative business idea is formulated together with new concepts. Correspondingly, a business plan is generated to describe an appropriate direction for the venture. In the sphere of the thesis, the author only concentrates on the process of implementing the business plan and formulating a completed plan would demand further studies in future. The theoretical framework of this research includes three analytic tools applied when dealing with business idea establishment. In addition, PESTEL analysis and Porter’s five forces analysis are used in order to provide a better understanding about the target market where the venture is operated. SWOT analysis and SWOT Matrix is also conducted to help the case company be aware of their internal strengths and weaknesses to react effectively to the external environment. A preliminary business plan, then, namely Business Model Canvas, is introduced as the base of the business. The research method applied in the research is qualitative method in a deductive approach. In that, data is obtained from numerous sources, from publications to unpublished sources such as interview with an entrepreneur in the coffee industry, survey and the author’s own observations. It is finally concluded that Ho Chi Minh City is a highly potential market for coffee and AT European style coffee shop is believed to operate profitably there. Obviously, the business might take time and money with several challenges ahead but it is necessary for the case company to get it off the ground to actually implement and exploit the prospective market.