This bachelor’s thesis is authored for Global Service Finland Oy. The company is planning to widen their business operations to include internationalization consulting services. Their main focus is to offer the services in various emerging markets in Africa and Middle East. The services are especially targeted towards Finnish health technology companies.

The purpose of this study was to gather information on the Finnish Health technology industry, to analyze potential target markets and to construct a new internationalization consulting based service model for Global Service Finland Oy.

The data were collected using health technology industry publications and other relevant public sources. Several meetings were also scheduled with Global Service Finland Oy’s management in order to map the company’s preferences and existing knowledge regarding the matter.

It was found that the Finnish health technology companies currently have very limited business activities in the emerging markets. Existing demand for imported medical devices in the emerging markets was also discovered. The results concluded that the health technology industry is currently Finland’s leading high technology export industry segment. The industry was also found to be extremely exports centered. No other Finnish companies offering identical internationalization consulting services were able to be identified.

The findings indicate that there is potential for said internationalization consulting services to be successful. More direct interaction with the Finnish health technology companies is required to confirm and create the need for the services. It would be advisable for Global Service Finland Oy to start an active dialog with the health technology companies in order to more closely map their needs and wants regarding internationalization.